What is The Great British Pop-Up?

Your opportunity to rent and manage your own retail space in a John Lewis store.

You can design, curate and deliver an exciting, experiential version of your brand safe in the knowledge you will benefit from high footfall, fantastic in-store promotion and marketing activity. It's a fabulous opportunity to meet and greet new customers, boost your sales and increase your brand awareness. If your pop-up sales during that period show huge potential, John Lewis may take your brand into their main range!

The John Lewis Pop-Up initiative is managed by us, The Great British Pop-Up on behalf of John Lewis and all communication is channelled through our dedicated team. We are here to help you through the full process and make your time in store a success.

Spaces are rented on a weekly basis and you choose when to be in-store and for how long.

Shoppers want new, locally made products... what are you waiting for?

Register Now

A successful pop-up shop can open opportunities for sales and build your brand's reach significantly.

Here’s how it works


Register your interest and tell us about your brand.


Your registration moves forward for approval.


We share dates and availability with you.


The space is confirmed and rental agreed.


You join The Great British Pop-Up community!

Register    FAQ's

Local makers success stories

“We had a superb time - thank you for inviting us. The staff and customers alike were lovely, and Laura, Barrie, Tariq and the rest of the JL team there made us feel very welcome indeed, were incredibly helpful, and were full of praise for our products too!”
Cooper King Distillery
John Lewis Leeds

“Being in store gave us credibility with a new audience and the footfall was fantastic. The staff were super supportive and helpful. It was great to gain insight as a pilot of how larger stores work and what it would take to be permanent brand in the future.”
John Lewis Cardiff

“We had a great time last week. It was good to spend some time out of the office with our consumers. We received a lot of feedback and have so much to work on and improve in the coming months.

It was so nice to see how excited people were to find a nice alcohol-free option in the store and many bought them as presents - which is the best feeling when you spend so much time working on the product.

We are really appreciative of your support in arranging this and hope that we will have more opportunities in the future.”
John Lewis Chelmsford

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Join the Great British Pop-Up and be part of a growing community.

Register Now