Frequently Asked Questions



How much does the Pop-Up Shop cost?

We have designed all pricing to be as simple as possible for all parties and to allow you to create as much impact for your brand as possible. We charge a rent rate per week between £300-700 dependant on the store/time of year. Additionally, a 20% commission from your Pop-Up Shop sales will be taken by John Lewis.

How do I get involved?

Please apply via our link https://tabletop.thegbexchange.com/ This sends your application over to John Lewis Head Office for approval. Once approved you will discuss dates and locations with a member of the Pop Up team who will then need to get store managers approval. Once approved, the relevant account manager will confirm this with you in writing.

Do I need to be VAT registered?

No you don't need to be VAT registered to take part however we will need to take VAT from all brands that go in store. This is due to us & JLP being vat registered.

Brands will either choose to add on 20% to their products or absorb the 20%. Please be aware, if you are adding on 20% then you must adhere to the John Lewis never knowingly undersold policy which means your products should not be available at cheaper prices elsewhere during your pop-up shop. If you would like to talk to us about this please call 01423 229988.

How long does the Pop-Up Shop last?

Your Pop-Up Shop will last for 1 week from Monday to Sunday. You can book more than one week should you want to.

Will I be responsible for staffing the Pop-Up Shop?

Will I be responsible for staffing the Pop-Up Shop?

Are you a Food & Drink Brand?

Ourselves and John Lewis encourage tastings of your product. This allows customers to try your products and interact with your brand. However, we do take Health & Safety very seriously and we do require Food Health & Safety training certifications to be sent to us prior to you pop-up. Please note, if you are serving alcoholic, or non alcoholic drink samples all members of your team will require a Level 1 Food Hygiene Certificate. If you are serving food samples, all members of your team will require a Level 2 Food Hygiene Certificate.

Only ambient stable products are allowed to be sold at the Pop Up Shops.

How will payments be taken?

Each space will be fitted with a card machine, payments must be made through this card machine. This will record all transactions and produce a report showing the sales value and the commission paid. We will provide you with a sales report at the end of the week and make the whole process as easy as possible.

Will there be electricity for the stand?

Although each store will differ, we aim to have an electrical point on each stand.

How will the stand be presented?

You will be provided with a space which is plain and must be dressed by you to display and sell your products in an attractive way to your customers. Each store will be able to provide you with display furniture and this will be confirmed during your booking. The JLP visual merchandising team are sometimes there to help which many brands have learnt a lot from.

Where will my stock be held during the event?

You will be responsible for managing your stock during the event. Stock can be sent to the John Lewis warehouse within the week prior to your attendance where it will be placed in a designated area for the Pop-Up.

Are all John Lewis stores taking part?

We currently have 25 John Lewis stores on board with the Pop-Up. A list of stores involved with the initiative can be provided upon request.

Will there be discounts for booking multiple weeks?

Yes, we can offer a discount of 10% when booking more than 5 weeks in store. The commission to John Lewis is fixed at 20%.

How can I promote my involvement?

You can do as much, or as little of your own marketing as you would like to raise awareness of your stand and drive its success. For example, you could use your social media accounts to reach your followers and merchandise your shop with POS and props. It is entirely up to you how you promote your shop and products in advance of and during the event. The cost for any additional marketing and stand-dressing you do will be paid for and organised by you and must meet John Lewis guidelines.

We also try to help where we can. We will provide you with a social media post to help promote your pop-up to your followers and we will promote you in the lead up and during your pop-up shop on our Instagram account. The John Lewis store teams have various ways of promoting you in store. Each location is slightly different, but all just as effective. This is a huge marketing opportunity and the more you promote your pop-up shop before and during your week the better. We have noticed a positive difference between those who shout about their pop-up compared to those who don't.

What marketing opportunities are there?

We like to help promote your brand across social media and interacting with our accounts certainly helps towards the success of your week. Please tag us in any posts and follow @thegreatbritishexchange on Instagram and Facebook. In store marketing opportunities are available but differ across stores, specifics to be discussed upon store induction.

What does the rental fee include?
What opportunities are available for me at John Lewis once I have hosted my Pop Up Shop?

If your sales during your week in store show huge potential, John Lewis may take your brand into their main range! We would advise booking a few weeks across different locations before we put you forward to John Lewis & Partners for main ranging to gain as much sales history and brand exposure as possible.