Frequently Asked Questions

How much does the Pop-Up Shop cost?

We have designed all pricing to be as simple as possible for all parties and to allow you to create as much impact for your brand as possible. We charge a rent rate per week between £300-700 dependant on the store/time of year. Additionally, a 22% commission from your Pop-Up Shop sales will be taken.

How do I get involved?

Please apply via our link https://popup.thegbexchange.com/.  This sends your application over to the retailer head office for approval. Once approved you will discuss dates and locations with a member of the pop up team who will then need to get store managers approval. Once approved, the relevant account manager will confirm this with you in writing.

Do I need to be VAT registered?

No you don't need to be VAT registered to take part however we will need to take VAT from all brands that go in store. This is due to us and the retailer being VAT registered.

Brands will either choose to add on 20% to their products or absorb the 20%. Please bear this in mind when reviewing your margins and pricing for your pop up shop. If you would like to talk to us about this please call 01423 229988.

How long does the Pop-Up Shop last?

Your Pop-Up Shop will last for 1 week your GBE contact will confirm the days. You can book more than one week should you want to.

Will I be responsible for staffing the Pop-Up Shop?

Yes, you will be responsible for manning your pop up shop for the full store opening hours including cover breaks. This is not the responsibility of the retailer.

Are you a Food & Drink Brand?

Ourselves and the retailers encourage tastings of your product. This allows customers to try your products and interact with your brand. However, we do take Health & Safety very seriously and we do require Food Health & Safety training certifications to be sent to us prior to you pop-up. Please note, if you are serving alcoholic, or non alcoholic drink samples all members of your team will require a Level 1 Food Hygiene Certificate. If you are serving food samples, all members of your team will require a Level 2 Food Hygiene Certificate.

Only ambient stable products are allowed to be sold at the Pop Up Shops.

How will payments be taken?

Each space will be fitted with a card machine, payments must be made through this card machine. This will record all transactions and produce a report showing the sales value and the commission paid. We will provide you with a sales report at the end of the week and make the whole process as easy as possible.

Will there be electricity for the stand?

Your GBE contact will be able to confirm electricity access for each location.


How will the stand be presented?

You will be provided with a space which is plain and must be dressed by you to display and sell your products in an attractive way to your customers. Each store will be able to provide you with display furniture and this will be confirmed during your booking.

Where will my stock be held during the event?

You will be responsible for managing your stock during the event. Stock can be sent to the retailer loading bay within the week prior to your attendance where it will be placed in a designated area for the Pop-Up.

Which retailers and stores are taking part?

A list can be found of all the retailer and stores we are currently working with in our brochure which you can find here.

Will there be discounts for booking multiple weeks?

Yes, we can offer a discount of 10% when booking more than 5 weeks in store. The commission is fixed at 22%.

How can I promote my involvement?

You can do as much, or as little of your own marketing as you would like to raise awareness of your stand and drive its success. For example, you could use your social media accounts to reach your followers and merchandise your shop with POS and props. It is entirely up to you how you promote your shop and products in advance of and during the event. The cost for any additional marketing and stand-dressing you do will be paid for and organised by you.

We also try to help where we can. We will provide you with a social media post template to help promote your pop-up to your followers. The retailer store teams have various ways of promoting you in store, each location is slightly different. This is a huge marketing opportunity and the more you promote your pop-up shop before and during your week the better. We have noticed a positive difference between those who shout about their pop-up compared to those who don't.

What marketing opportunities are there?

Although we cannot guarantee, we like to help promote your brand across social media and interacting with our accounts certainly helps towards the success of your week. You can tag us in any posts and follow @thegreatbritishpopup on 
Instagram and Facebook. In store marketing opportunities are available but differ across stores, specifics to be discussed upon store induction.

What does the rental fee include?

How do returns work for the pop-up shops?

If a customer would like to return an item while you are still hosting the pop up shop in store they can by returning it directly to you in store. You can action the return on the card machine we provided for the pop ups.

If you a customer would like to return an item and you are no longer in store, the GBE will liaise between the customer and yourself to organise accordingly. The brand is expected to cover any customer shipment costs or can arrange a pre-paid postal label or courier collection.

What opportunities are available for me at the retailer once I have hosted my Pop Up Shop?

The pop up shops provide the opportunity to get your brand in front of the buying team for large retailers. We also send all sales data to the buying team so they can see and review your product’s performance in store. We have had many brands that have gone from having a pop-up shop to go on to stock the retailers through wholesale channels. It’s all about getting your brand noticed by making an impression on head office and making key contacts in the store!